Norma's Boutique

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1703 E Ash St
Goldsboro, NC 27530 GoldsboroRate and review
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Norma's Boutique is an upscale, specialized ladies store in Goldsboro, Wayne County, and Eastern North Carolina. The store has been open for more than 40-years, and has been successful because of owners Tom and Sherry Shelby's commitment to their customers, carrying a variety of high quality, "hand-picked” ready wear dresses, formal dresses, everyday dresses, mother of the bride dresses, plus a wide variety of sportswear, jewelry and accessories. Their goal is their customers purchase a complete outfit that is considered "unique”, so when they have an important function and want to make a statement, Norma's will have it for them in style!
For more than 20-years, Norma's Boutique has been a Lilly Pulitzer Specialty Store. Their customers love Lilly Pulitzer fashions, appreciate the ability to visit a local store, and actually seeing and trying on Lilly Pulitzer products. Norma's strives to represent the Lilly Pulitzer brand with the utmost professionalism.
A new service is the online website,, where Norma's Boutique provides access to most major prom dress manufacturers. Customers can choose from more than 4,000 dresses, featuring prom and formal lines by Alyce, La Femme, Blush, Rachel Allan, and Mac Duggal. Norma's also offers instore inventory on-line as well too, including apparel by famous designers including Frank Lyman and Joseph Ribkoff.
Norma's Boutique is open weekdays 10a-5p, and Saturdays 10a-4:30p. You can call us at

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